“University Bicycles Aspires To Unrelenting Friendliness.”

The cycling spirit drove Doug to open University Bicycles in March 1985. He secured a small basement location on the west end of Pearl Street in Boulder, Colorado and began to rent and repair anything he could. The business grew rapidly and within eight months was moved to the larger location at 9th and Pearl, where it resides today.

At University Bicycles we strive to fill our community’s cycling needs with honesty and integrity. We take pride in our friendly staff and expert service and hope to exceed your expectations in every way. We are all avid cyclists and very active in our community and hope to see you having fun out on the roads, trails, and paths.

Brands we carry:

Below you’ll find a list of most of all the brands we have in stock and can order.

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Assos
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Specialized
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Pearl Izumi
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Giro
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Oakley
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Castelli
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POC
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CamelBak
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Club Ride
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Smith Optics
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Revelate
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Endura
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Spurcycle
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Blackburn
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Skratch
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Light & Motion

If you’re curious about stock feel free to email us.

OUR SERVICE POLICY

Congratulations on your new bicycle! We understand that many cyclists will need additional accessories to have the best experience possible. To facilitate this, University Bicycles includes the services below with every new bicycle purchase.

10% Discount On Accessories

Locks, lights, bells, racks, fenders, and clothing are just a few of the items you may need along with your new bike. We are happy to extend a 10% discount, and free installation, on any additional accessories.

50% Off Our Comprehensive Bike Fit

A Comprehensive Bike Fit for $100 (instead of $200). We discount our most popular fit service by 50% so that you can work one-on-one with a Certified Fit Technician to get the most out of your cycling experience.

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Free Adjustments Forever

Free adjustments forever, at any time; this covers basic derailleur, brake and headset adjustments. If needed, we’ll apply chain lubrication and make sure both tires have the proper pressure. No appointment is necessary, just bring your bike in.

What’s New for Cycling?

There’s a velodrome in Boulder County, and if you have ever been on two wheels, you’ll want to experience this! Keep up with events and races by clicking on the links below to follow our social media and website.