“University Bicycles Aspires To Unrelenting Friendliness.”

The cycling spirit drove Doug to open University Bicycles in March 1985. He secured a small basement location on the west end of Pearl Street in Boulder, Colorado and began to rent and repair anything he could. The business grew rapidly and within eight months was moved to the larger location at 9th and Pearl, where it resides today.

At University Bicycles we strive to fill our community’s cycling needs with honesty and integrity. We take pride in our friendly staff and expert service and we hope to exceed your expectations in every way. We are all avid cyclists and very active in our community and hope to see you having fun out on the roads, trails, and paths.

Why us?

We understand that to many cyclists it is a big decision when choosing what shop to work with. To facilitate this, University Bicycles includes the services below with every new bicycle purchase.

Same Owner and Values Since 1985

We take pride in our friendly staff and expert service and we hope to exceed your expectations in every way. We have been in Boulder for a long time serving the needs of the community, and with your support we continue to grow.

10% Discount On Accessories

Locks, lights, bells, racks, fenders, and clothing are just a few of the items you may need along with your new bike. We are happy to extend a 10% discount, and free installation, on any additional accessories.

50% Off Our Comprehensive Bike Fit

A Comprehensive Bike Fit for $100 (instead of $200). We discount our most popular fit service by 50% so that you can work one-on-one with a Certified Fit Technician to get the most out of your cycling experience.

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Free Adjustments Forever

Free adjustments forever, at any time; this covers basic derailleur, brake and headset adjustments. If needed, we’ll apply chain lubrication and make sure both tires have the proper pressure. No appointment is necessary, just bring your bike in.

Brands we carry:

Below you’ll find a list of most of all the brands we have in stock and can order.

If you’re curious about stock feel free to email us.

Boulder Valley Velodrome

There are approximately 26 velodromes in the United States.  In 2004, Doug and Frank Banta, a longtime friend, hatched the idea to build an Olympic-caliber outdoor velodrome in Boulder County.  After a few set backs during construction (courtesy of Mother Nature) the Boulder Valley Velodrome opened on January 1, 2015.  The velodrome offers something for everyone, from the curious to the competitive.  And of course, spectating is always free!  Keep up with events and races by following the links below.