Specialized reengineered their mountain bike tires. Here is our quick take on four:
TAN SIDEWALLS & SOIL SEARCHING
You may have noticed more tan sidewalls popping up on mountain, gravel, and road bikes all around and we are stoked the aesthetic is regaining popularity, but these ones are a little extra special.
The tan sidewalls on the newly released Specialized trail tires are partnered with Soil Searching. Soil Searching is "a movement to recognize, celebrate, and support the trail builders who help shape our sport and our stoke". A subsidiary of Specialized, the community/movement funds trail builders, maintainers, and big-dig days all over the globe from Brazil and Jamaica to South Africa and Japan. Soil Searching celebrates the quieter folks who ensure a friendly growth of mountain biking and protecting the land needed for trail, as well as trails themselves. A portion of the profits sold from the tan sidewall Soil Searching tires goes toward their funding.